| Wednesday Night's Newbies Show et/ Rotten/ Leon Thursday, 15th Jan 2015
ETV Team: Thank you for your posts. We just want to make it clear that there were no exclusives, not because we decided to stop them, but because there were no requests for exclusives that night. Regards, ETVSKY again P2/ Steve Saturday, 31st Jan 2015ETV Team: Dear friends, You are our viewers for a long time now and we thank you for the long-term support and empathy. In your post, you raise interesting questions and subjects that we probably need to take time to reflect upon and discuss. As you probably now, companies rarely discuss publicly their business strategies and corporate decisions. On the other hand, we are a media where communicating with clients is part of our work and business. That is why we will take some time and energy to explain our plans and point of view.
These are personal thoughts of people that work in this business for a long time and which we share with you here with the purpose of giving an additional point of view, without claiming that this is the official position of the company. Just some unofficial thoughts on the subject:Recently we read too many amateur and shallow opinions and instructive tone from wannabe strategists on the subject of what should we do, what will be the end of us and what is our last chance. They tell us what will make us loose money and what will give us profits. This is not something new. These days, everybody is an expert and is pretty generous with giving advice on what we should do and don't do. We don't know what does everyone of our viewers work, but we are assured on a daily basis that all of our clients has a clear idea what we have to do to survive and to prosper, what will “kill” us and what will be good or bad for our business.
Everyone likes to interfere in the work of others and to give wise advises. We like aviation, because it is an interesting and tough business. We would like to give a couple of advises to Tim Clark and Carsten Spohr on how to run their business. We would insist on the idea that they have to keep free seats in the economy class and to compensate the loses by the in-flight sale of gifts, perfumes and other merchandise...
Leaving the joke aside, our business is one of the fastest developing and turbulent spheres, that make us face many challenges and daily difficulties. The realities of the market are completely different from the ones that were 10 years ago when we started. Everything is so different now that we are in a completely different world. A whole new universe if you'd like. Our survival and development depend on new ways, decisions and a clear understanding of the situation.
You are right that our program is probably one of a kind in the European television horizon and not only in Europe. The content and things that we do are unique enough that it is hard to find similar production on the internet. We would be very glad if we find others like us, who do things in a similar way, looking to find a balance between erotics and aesthetics with normal “next door” girls involved in artistic searches beyond the tawdry cliches of the skidding erotic industry. We constantly seek new ways and forms to make what we like the way we like it, while trying to keep our vision and concept.
What is the environment that we live in. More and more restrictions from authorities and distributors. Nowadays no one wants to take the risk and dive in to the delicate matter of erotica. Both the distributors and the authorities prefer to take the safe position and forbid everything, so they don't have to worry about us. You say that there are very strict restrictions in UK, but what about the other countries. What can be seen on the TV in Italy? The viewers want more and more hot shows, but does anyone have any idea about the restrictions and attitude of their country towards the things they want to see? People say: “I pay 4 credits and I must get what I need”. At the same time the society not only doesn't accept and respect the people that have to provide the goods, but they are forbidden and almost forced to go to the gray economy. Do you think that the the models and the teams like this kind of attitude? No one cares and no one wants to think about this. Not only that no one cares, but we often hear the phrase “she works for an erotic TV station, she must do what she is told for the money she is given”
On the other hand, when we insist on being paid for our work, we get critiques and resentment. “How come I have to pay for something that was for free yesterday.” Times are changing, the economical situation is changing, everything is changing, but no one wants to see the truth. Everyone wants the miracle to continue. Everyone want cheap iPhone, but in order for that to happen somewhere some poor Chinese people have to sit 15 hours a day on the conveyor line. And when or if this changes, we all lament how these phones have become more expensive. We will blame corporate greed and will wave finger threatening that we will not by iPhones and that Apple will go bankrupt. There will even be a person that will calculate how much the plastic and the glass on the phone cost and will say that he has been robbed because the real value of the product is 65 cents.
A lot of people started hoping for miracle and for free or cheap things despite every economical or market logic. The television is the first that felt the consequences of this virus. TV is doomed. And we say it not with gloating, but with the clear understanding that this is our business, the thing we work. We are supposed to be the last to accept this, but we have to see it and be prepared for it. We don't want to be in Kodak's place and refuse to accept that the film is a thing from the past.
Sky's rules today are the rules of all the European countries tomorrow. If we had our license in Italy, would we be able to show even what is allowed in England? The internet is not so different territory. New rules, new laws, new commissions, filters and fines. England filters erotica, China filters everything, Russia frowns on the web, Germany does sth. ?lse, Hungary something different...
You ask us why we decided to expand our market to England having in mind the many restrictions they have. The answer is obvious. Restrictions are everywhere and the only thing we can do is to reach more potential viewers. Luckily our website and the materials on it do not go under the R-18 category. Many of our viewers would argue that we are not even 18 and we are probably even soft for 16.
Having said that, and avoiding being categorized as R-18, we have the right to advertise our website on our TV shows on SKY during the night. For now! This gives us hope that our shows will still find their way to the public. This is why we try to keep aesthetic and non-pornographic approach to our work. This is why we work with normal, intelligent girls that are far from the typical sex movie starlets. You speak about a new era on ETV. We wouldn't be so bold. Every day is a new era. How many eras changed in the last ten years...
Everything around us changes so fast! Let's not moan for the past and look forward. We don't think that our program will change so drastically. It will probably barely change apart from our ambition to make it more interesting and with better quality. This is our chance and place for development. As much as our viewers accuse us of not being provocative and “hot” enough, you have to give us a credit that we are amongst the few that are left to fight. For better of worse we keep on walking our path and we hope that together it will bring us to new findings and horizons. ETV Team: We want to calm you down that not much will change for the people that watch ETV on ASTRA and HOTBIRD. We might have to take it down a notch and become an idea "softer", but we are soft enough as it is, so don't expect drastic changes. Here are the rules that guide us for the broadcasting on SKY UK. Also, don't forget that we have a wonderful website that we can promote and the Exclusive and Premium shows will not be affected by the new endeavor. About the TV and Exclusive shows Andrea/ Jonas/ wolfman_usa/ Anonymous/ Andreas/ Ole Monday, 9th Feb 2015
ETV Team: We are working on ways that will allow us to separate the signal and picture for the shows for SKY UK, HOTBIRD, ASTRA and Internet and until this is done Exclusives will be possible only on Wednesday, for now. When everything is ready we will implement the exclusives as a continuation of the TV shows. Here is how it will work: Firstly when a performance starts to get hotter, the UK signal drops and is replaced by a neutral “calmer” camera, during which the show continues as always for the viewers of HORBIRD and ASTRA. At certain point, when the usual TV performance plays out, the signal to HOTBIRD and ASTRA will also be switched to the “calmer” neutral camera feed that the UK viewers see. At the same time the “hot” show gets transferred to the “Premium Show/ Exclusive” section on our website where our models will build upon the performance they were making and this “evolution” of the show will be available only for our exclusive viewers on the website. This way, we hope no one will be in the position of being left on the shelf. The regulators in England will be happy, the viewers of ASTRA and HOTBIRD should be satisfied, because they get to keep watching the same shows they are used to and the paying viewers on our website will get something extra within the night program, which will be the new addition to our service.ETV Team: Dear polarmeer, Correct us if we are wrong or maybe we misunderstand your comment, but we actually gave Gabrielle more time than the other models (they had 5*20 min, she had 12*10 minutes), so what is this neglect you are talking about? The whole revenge thing was just a metaphor and no one is actually mad or wants revenge Regarding the photos, we do not plan to publish them, they were just a part of the performance and their role was to help the plot. Also, rest assured that the shows will be made to a movie which will be released, but this movie is still not scheduled.Suggestion for the future Show Sunday, 8th Feb 2015
ETV Team: Yes, the shows on our internet site will be as provocative as possible, interesting and complete. Our whole concentration and skills will be directed towards the creation of quality and interesting content. We realize that often the models left on their own in the exclusives are struggling to reach the desired quality and concentration. We want to stress again on the fact that we don't want to speak about “soft” and “hard”, but about the whole complex quality of our product. This doesn't mean that we don't want hot scenes, but hot scenes just for sexual arousal is not the end of our means and goals. When nudity and hot footage are shown without any reason and logic, they are tawdry and not only they are not arousing, but are offensively vulgar and elementary. So, our answer is Yes. Our exclusives will be hot, but we are still working on reaching consensus on what exactly is “hot” and what exactly makes a show interesting and attractive. This is an issue that we work on for many years now and we are confident that we have found the right path we have to follow. All our team is highly motivated to create a content that is exciting, interesting and innovative, without being elementary, slobbish, ostentatious and pornographically senseless. Nor now, as one of our viewers said, these are only words on the wall without being backed up by real changes, but we are working on it and this is the reason we are not sparing our words on the issue.ETV Team: We just want to make it clear that we never intended to mock anyone for their taste of oil, feet or any other type of exclusive show and special interests. This couldn't be further from the truth. The only thing we said is that these type of shows are still not living up to our vision of quality. Having said that, we apologize if someone felt offended by our earlier statement. We can assure you that this was not our intention.About the shows Dali's Car Friday, 6th Feb 2015
ETV Team: Dear Dali, We are grateful for your concern for us and the polite tone of your letter. Usually we get a lot more instructive and peremptory opinions. We want to tell you that we realize that every change in the established stereotypes of our shows brings up stress and unease with the viewers. We are also concerned with the quality of our program and whether or not our shows are interesting for you. Strangely enough, our viewers constantly talk about our revenue. Apparently the common opinion is that companies do everything to raise income and is not concerned with the quality of its products. Interestingly enough, instead of dropping, our income increased after the implementation of the new restrictions. This business works in mysterious and unpredictable ways. Anyway, even though we are happy for the rising profits and the expanded audience, we understand and are very concerned about the discontent which some of our long term viewers have towards the implementation of the new rules and even softer erotica. After the inevitable period of adjusting and getting used to our new broadcasting we found a way to keep the previous levels of erotica and with slight changes to satisfy both our new broadcasters and our old viewers. This idea will be implemented next week and the way to do it is by implementing a new system for simulcast and dividing the signal, and switching the feed for different territories and the internet to different cameras and viewing angles. By doing this we will try to please everyone and still be able to follow our aesthetic searches and plans. The issue is not how hot or soft our program is, but how smart and interesting it is. Digging deep in to shallow and elementary sketches like catwalks, oil shows and waving of shoes is not exactly our artistic vision and goal. We think that the whole soft-hard discussion moves the direction away from the main problem: interesting- boring, made with idea or without any idea, talented and alive or formal and mundane. Best regards, ETVThe Big Boredom Bruce/ P2/ TaZMan Thursday, 12th Feb 2015
ETV Team: Hello Bruce, We often have wise viewers whose advice is to let the models do whatever they want. They insist that we don’t put directors or cameramen who seem to trammel and limit the models’ creativity. We’ve told these viewers that they should not underestimate the work and role that the directors and the team have. However, we always get objurgating and curses, the viewers insist that we should not get in the models’ way. These are naive and sick creative ambitions. And here, we did it. For the very first time we did let the models with no organization and no director. The Big Boredom is what we get when we listen to our all-knowing viewers who told us we must let the girls perform with no director and no team. Enjoy! You are right- the price is low- This is less than 1 credit per hour. You are also right that there is no much intensity in this show. Now maybe is the time to appreciate the work the directors and the creative team who work with the models during the Premium Shows. On the other hand, this is an interesting experiment that gives us a lot of things to think about- to us, the makers of the program, the coordinators of the teams and to you, the viewers. These shows are not waste of time, or waste of money. It is a truly important and interesting experiment. A very curious one. There is so much to observe and see in these shows, especially if you know how to see. There is another positive effect of the series. The directors and the cameramen had more time and energy to dedicate and concentrate on the TV Night Shows. There are many things to improve and organize there. The Premium Shows will keep developing and looking for their new paths of evolution. After a short pause we will resume the production with double efforts and new ideas. Regards, ETV57
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